Step 1: Keyword Study
We work with our clients to identify the scope of the audit. It is essential that all relevant keywords associated with your business and project be carefully considered before the audit begins. Most audits are ongoing throughout the life of a project and sometimes well beyond its conclusion. Changes to the scope of the audit and keyword list are regularly part of our online reputation auditing process.
Step 2: Daily Monitoring
You must analyze your current online reputation before attempting to build upon it. We utilize redundant strategies to monitor what is being said about your business or project on the Internet every 10 minutes. In addition to soliciting data directly from the search engines we also utilize multiple reputation management tools to provide the most complete monitoring services available on the net today. Monitoring provides updated snapshots of all information, positive or negative, that appears on blogs and in other social media about your business or project.
Step 3: Analytical Report
In addition to providing daily monitoring results, we also prepare periodic reports that analyze trends in these results. These reports are intended to provide useful information about online public opinion and guidance as to best practices for managing the online reputation of your business or project. We can issues reports daily, weekly, monthly or at other intervals depending upon the needs of the project or campaign.