Comparison of Public Relations and Digital Outreach
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Public Relations
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Digital Outreach
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Informative |
Interactive |
Define |
Discover |
Monologue |
Multilogue |
Fixed means to Fixed Ends |
Flexible Means to Flexible Ends |
Scripted Messages |
Shared Meanings |
Public Announcements |
Community Listenings |
Strategic Communications |
Authentic Conversations |
Press Releases |
Blog Posts |
Direct Mail |
Email |
Push Content |
Pull Content (RSS) |
Pamphlets |
YouTube |
Open Houses |
Webinars / Podcasts |
Public Presentations |
Chats |
Web pages |
Wikis |
Quantitative Analysis |
Qualitative Synthesis |
Public = Consumer |
Public = Contributor |
Competition |
Collaboration |
Persuasive |
Informative |
Promotional |
Discerning |
Educational |
Engaging |
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