Public Relations	Digital Outreach
Informative	Interactive
Define	Discover
Monologue	Multilogue
Fixed means to Fixed Ends	Flexible Means to Flexible Ends
Scripted Messages	Shared Meanings
Public Announcements	Community Listenings
Strategic Communications	Authentic Conversations
Press Releases	Blog Posts
Direct Mail	Email
Push Content	Pull Content (RSS)
Pamphlets	YouTube
Open Houses	Webinars / Podcasts
Public Presentations	Chats
Web pages	Wikis
Quantitative Analysis	Qualitative Synthesis
Public = Consumer	Public = Contributor
Competition	Collaboration
Persuasive	Informative
Promotional	Discerning
Educational	Engaging